New series aims to help small businesses and accountants make sense of AI Agents with clear, practical guidance.
London, 26 November 2025 – Sage (FTSE: SGE), the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, today launched a new short-form video series designed to help businesses and accountants better understand what AI Agents are, how they work, and why they matter.
With momentum around Agentic AI is accelerating fast, new Sage research1 found that while 88% of respondents had heard of AI Agents, most were unsure what they do or how they could help their business. To close that gap, Sage has created a set of 30–60-second Q&A videos that answer the questions customers most often ask - all in plain, human language and grounded in real-world needs.
“Businesses tell us they’re excited about AI but want practical, human explanations of what it actually does for them,” said Mai-Po Wan, Head of Product Marketing, Sage Copilot, Sage. “Too often, AI is designed for large enterprises and doesn’t translate to the day-to-day realities of running a small business. At Sage, we build AI that works the way people already work. This series shows how AI Agents can take on everyday jobs, reduce pressure, and help businesses move faster with technology they trust.”
Explaining AI in the language customers use
The video series answers the questions people most often ask about AI Agents, with each clip offering a simple, human explanation in under 60 seconds. The five videos include:
What is an AI Agent?
A clear overview of how Agents differ from traditional AI. While traditional AI waits for instructions, Agents act on your behalf, learning from your data and working like a proactive teammate.
How do AI Agents work?
A look at how AI Agents plan, take action and learn continuously. Instead of stopping at each command, they connect the dots and complete multi-step workflows such as reconciliation or creating personalised reports.
How can AI Agents make work easier?
A relatable snapshot of how Agents remove the pressure of everyday tasks. From checking expenses and flagging unusual spend to preparing approvals overnight, they take on the busywork so teams can focus on growth.
Can I really trust AI Agents?
A straight answer to the trust question. Sage Agents run securely within the Sage Platform, with encrypted data, permissions, audit trails and full control built in.
How does Sage do AI differently?
Sage’s human-first approach shaped by decades of accounting experience. AI Agents designed for real-world complexity, built around Sage’s ethos of Authentic Intelligence.
Sage’s latest AI innovation across the Sage Platform
Sage continues to expand its agentic AI portfolio with new specialist AI Agents launched in recent months. These include the Finance Intelligence Agent for Sage Intacct, built for mid-market finance teams who need deeper insights and faster decisions, and the UK’s first Making Tax Digital for Income Tax Agent, created for accountants and small businesses preparing for new MTD obligations. Together, these AI Agents automate complex, multi-step financial and compliance processes, helping teams work more accurately and efficiently.
These new capabilities are delivered through Sage Copilot and are powered by Sage Ai, all operating within the secure Sage Platform. This reflects Sage’s commitment to Authentic Intelligence, our approach to AI that is transparent, responsible and human-first. The result is practical automation that enhances the way people already work and keeps them firmly in control.
To find out more about Sage's AI capabilities, visit Sage Ai.
About Sage
Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitalising business processes and relationships with customers, suppliers, employees, banks and governments, our AI-powered platform connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.
1 The research was conducted by Sage between August and September 2025 with 600 Businesses and accountants in the UK.
