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Responsible AI

Responsible AI built for you

At Sage, we build AI for accounting and payroll that’s secure, trustworthy, and designed with small and medium businesses and accountants in mind. We want you to make informed decisions about using AI in our products. We label our AI to provide you with clear, accessible information about the way AI functions across Sage products.

We are transparent when customers interact with AI in our products. Where AI materially affects the customer experience, we make its use clear and explain its purpose and limitations. We provide clear routes for customers to ask questions or raise concerns.

Trusted technology

Our AI combines in-house and trusted third-party models, using generative AI, machine learning, and agentic technologies.

Compliance with global regulations

It’s built to meet global privacy and AI regulations like GDPR, CCPA, and the EU AI Act.

Data confidentiality

Customer data is not shared with other customers.

Responsible data practices

We ensure all data we use is accurate, reliable, and responsibly sourced.

Secure by design

Security is built in from the start, following the latest global standards and best practices.

Ethical AI principles

Our AI is built in alignment with our ethical principles.

Your trust matters to us - and we take data privacy and protection seriously

  • Our AI is designed with security and transparency at its core, so you can use it with confidence.
  • We comply with key data privacy and AI regulations, including CCPA, GDPR, and the EU AI Act.  
  • We only use data that’s accurate, reliable, and responsibly sourced.
  • Your data is never shared with other customers.
  • We’ve built in safeguards to prevent harmful or biased content.
  • We continuously monitor our AI to maintain high levels of accuracy.

Security is built into everything we do

  • We use trusted AI risk and security frameworks, including: NIST AI Risk Management Framework, UK NCSC AI Cyber Security Code of Practice and OWASP AI/LLM Security Best Practices.
  • Our security measures include secure data handling, anonymisation, encryption, access management, AI model security, advanced monitoring, and threat detection.
  • We continuously test and assess our systems to ensure protection and resilience against evolving security and AI threats.

We’re committed to ethical, transparent AI

Our AI is built in line with our AI and Data Ethics principles.

Learn more about our AI and Data EthicsLearn more about our AI commitments

Securing the future of AI

At Sage, we harness the transformative potential of AI responsibly, embedding strict security practices to remain leaders in delivering advanced, secure, and ethically sound AI systems.

For specific inquiries about AI at Sage, you can contact us at [email protected].

Secure development lifecycle

Discover how we approach software development, where every piece of code is meticulously crafted with security built-in from the outset.

Secure development lifecycle

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